Your long-form content is
sitting on hundreds of leads.

Raw long-form podcast recording Raw · 16:9 · 48:12
48:12
Clip · 9:16 · 0:34
Finished short-form clip
⇄ Drag to compare

This is called repurposing. You've already published plenty of long-form content, and inside it are the exact moments your ideal clients would stop scrolling for. We find those moments, turn them into clips and carousels, and under every single post you get a written reason it exists: the pain it targets, the job it does, where it fits the plan. Content with intention, not content for the sake of posting. The goal is simple: generate enough leads so that the entire service pays for itself. And as a bonus, you never have to think about your short-form content again, because you'll always have something ready to post.

Full transparency.

Without repurposing
  • You post once and squeeze maybe 30% of the video's potential
  • Leads and views depend solely on how it performs on YouTube
  • Don't have time to post enough short-form or even at all
With repurposing
  • One long-form recording becomes 6+ pieces of short-form, clips and carousels (rough number, it depends on the length of each recording)
  • Attract more people to your YouTube via Instagram using CTAs
  • More content, more people get to know you, more of them follow you and eventually pay you
  • You don't have to worry about whether you have something to post on Instagram or not ever again
  • 30+ hours per month you didn’t spend on creating short-form
  • Everything in writing: what gets delivered, when, and the reasoning behind every post, tracked where you can see it, every week.
Book a call
The process

How it works

STEP 01

We map your goals

Once we have a call where we discuss your content goals, such as generating leads and growing your following, and identify your target audience, we know exactly what to focus on when creating your clips.

STEP 02

We select with intention

We go through your long-form hunting for four types of moments: the pains your buyers recognize, your proof, your contrarian takes, your frameworks, all selected against what your ideal client needs to see, not what merely sounds good. Every clip arrives edited, ready to post, with a short written note: why this moment, who it targets, and what job it’s meant to do.

STEP 03

We find the winners

Once the first videos of different styles and formats go live, we analyze what performed well and why. Some videos are going to flop, and that's how it has to be in order to find the right one. Once we find that winner, we double down and create more content with the implementation of whatever made that winner a winner.

STEP 04

A system, not a stack of clips

Over 90 days you get a complete engine: clips and carousels in a strategic mix, weekly data reviews you can see, and winners multiplied into more content. Volume matters, but every piece has a reason to exist. That’s the difference between posting and marketing.

Before you book

The questions I get most

How do I know it'll be worth it? +

It costs you more to do nothing with that content than the other way around. Who knows how many clients you didn't close because you weren't repurposing your content. You already posted it once, but that same content can be turned into clip after clip on Instagram, each one working for you in the background.

What if it doesn't work? +

Nothing’s guaranteed, and I won’t pretend otherwise. Anyone promising you exact lead numbers is guessing with your money. What you get instead is a system that can’t hide: every post delivered with its strategy written down, weekly numbers you see yourself, and when something underperforms, you watch it get diagnosed and changed, not explained away. You’ll know exactly what’s working and why, every single week. That’s more than any “guarantee” actually delivers.

Why not just hire an editor? +

An editor makes your clips look good. And looking good was never the problem. Pretty clips with no intention behind them get views from the wrong people and zero clients. Every clip we make starts from your buyer: which pain it mirrors, what job it has, where it fits the plan, written down under every post. Ask any editor for the reason behind each clip and see what happens.

How much of my time does this take? +

2 minutes to review the videos we send you.

Every long-form = leads you're leaving on the table Book a call